Covers the process, types, and models of communication, including how messages are created and interpreted. Media Forms and Evolution Explores traditional (print, radio, TV) and digital media (social media, online platforms) and their development. Media Influence on Society Examines how media shapes public opinion, culture, politics, and social behavior. Content Creation and Media Skills Develops practical skills in writing, reporting, visual media, and digital content production. Ethics and Digital Responsibility Focuses on media ethics, laws, fake news awareness, and responsible use of digital platforms.
The course begins with an introduction to the fundamental concepts of communication, including the communication process, elements of communication (sender, message, channel, receiver, feedback), and different types of communication such as verbal, non-verbal, interpersonal, and mass communication. Students are introduced to key communication models, such as linear, interactive, and transactional models, which help explain how information flows in different contexts.
A major focus of the course is on the evolution and types of mass media. Students explore traditional forms of media such as newspapers, magazines, radio, and television, along with modern digital platforms including social media, blogs, podcasts, and streaming services. The course highlights how technological advancements have transformed the way information is produced, distributed, and consumed, making communication faster, more interactive, and globally accessible.
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