### Course Description – Key Points (5) 1. Develops critical understanding of media language, representation, audience, and industry in a global context. 2. Explores media forms such as film, television, radio, print, advertising, and digital platforms. 3. Encourages analysis of how media texts are produced, distributed, regulated, and consumed. 4. Builds research, evaluation, and media production skills through practical and theoretical study. 5. Prepares students for higher education and media-related careers under the Cambridge Assessment International Education syllabus (Media Studies – 9607).
### Course Description – Media Studies (9607)
Media Studies (9607) is an advanced-level course that develops critical awareness and analytical understanding of the media’s role in society. Structured under the framework of Cambridge Assessment International Education, the course enables students to explore how media texts are created, distributed, regulated, and consumed across global contexts.
The course examines key concepts such as media language, representation, audience, ideology, and media industries. Students analyse a wide range of media forms including film, television, radio, newspapers, magazines, advertising, and digital platforms. Emphasis is placed on understanding how meaning is constructed and how media influences public perception, culture, and identity.
In addition to theoretical study, learners develop practical research and media production skills. They engage in planning, creating, and evaluating their own media products while applying critical frameworks and contemporary media theory. Through analytical writing and creative projects, students strengthen their communication, interpretation, and evaluation skills. Media Studies (9607) prepares learners for higher education and professional pathways in journalism, film, broadcasting, digital media, advertising, marketing, and communication industries.
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